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The People Behind It

The
team.

A cross-border crew of designers, engineers, strategists, and operators — spread across Hong Kong, Shanghai, Melbourne, and beyond.

Industrial Design·Engineering·Brand Strategy·Capital Markets·China Partnerships·AI Systems· Industrial Design·Engineering·Brand Strategy·Capital Markets·China Partnerships·AI Systems·

Full Team

Michel Riis Eriksen

Former Yamaha designer and Danish flat-track champion. Leads design direction, product architecture, and brand DNA translation into manufacturable products. Degree in Industrial Design, University of Kolding.

Michel Riis Eriksen
Co-Founder / Head of Design
Amanda Wang

Leads partnerships and strategic relationships across Greater China. Background in creative strategy and marketing. Degree in Theatre and Statistics, University of Toronto.

王馨莹 Amanda Wang
Partnerships — Greater China
James Cooper

Creative strategist with experience across Australia's leading creative agencies. Leads brand development, concept direction, and translation of brand identity into scalable product platforms.

James Cooper
Co-Founder / Head of Creative Strategy
Matthew Waddick

Entrepreneur and founder with experience building multiple startups. Focuses on supply chain strategy, factory partnerships, international relationships, and capital raising.

Matthew Waddick
Co-Founder / CEO
James Terry

Senior graphic designer and brand strategist. Previously ran one of Melbourne's leading design agencies. Specializes in brand systems, visual identity, and product communication design.

James Terry
Graphic Design & Brand Strategy
Mark Chennells

Sits on the board and oversees financial modelling, capital strategy, and business structuring. Extensive experience across public companies, private ventures, and early-stage startups.

Mark Chennells
Finance & Capital Strategy
Danny Zhang

Mechatronics Engineer responsible for engineering development, factory integration, and product quality. Oversees manufacturing processes and QA across partner factories. Degree from University of Nottingham.

Danny Zhang
Head of Engineering
Anders

Has run digital agencies across the Middle East, the US, and Europe, working with BMW and McLaren. Leads digital strategy and platform development. Degree in Digital Marketing, University of Kolding.

Anders
Head of Digital
Ian

Leads internal AI systems including Clawbot. Work focuses on AI-driven discovery, concept generation, product-market fit analysis, and internal automation supporting the development pipeline.

Ian
Head of AI

Join the
team.

We're always looking for talent. If you believe in our mission and want to join a high-performing cross-border team, reach out.

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